Curricular Unit:			Code:
Organizations Management			997GORG
Year:	Level:	Course:	Credits:
1	Undergraduate	Quality, Environment and Safety Management	4 ects
Learning Period:		Language of Instruction:	Total Hours:
Winter Semester		Portuguese/English	52
Learning Outcomes of the Curricular Unit:
The main objective is that students acquire competences to make decisions on a corporate level, including organizations, planning, implementation and control.
Syllabus:
Strategic planning process. Phases and tools Organizational structures and decision making process. Strategies. Objectives. Segmentation and positioning. Consumer decision making process Marketing mix. Business plan.
Demonstration of the Syllabus Coherence with the Curricular Unit's Objectives:
The concepts and tools presentes are then applied into practice, using case studies and actual and real situations, in a similar way, as required on a business company.
Teaching Methodologies (Including Evaluation):
Continuous evaluation. Final Assignment: 35% Individual test: 35% Participation: 30%
Demonstration of the Coherence between the Teaching Methodologies and the Learning Outcomes:
The concepts and tools presentes are then applied into practice, using case studies and actual and real situations, in a similar way, as required on a business company.
Reading:
Cohen, William A., The Marketing Plan, Second Edition, John Wiley & Sons, Inc., 1998, pp. 7-16 Ferreira, M.P., Santos, J. C., Reis, N. e Marques, T., Gestão Empresarial, Ed. Lidel, 2ª Edição, 2010 Serra, F., Ferreira, M., Torres, M. e Torres, A. Gestão Estratégica Conceitos e Prática, Ed. Lidel, 2012 Teixeira, S. Gestão das Organizações, McGraw Hill, 2ª Ed. 2005