Curricular Unit:			Code:
Graphical Design			1004DGRF
Year:	Level:	Course:	Credits:
1	Postgraduate	Marketing, Advertising and Design for SME	3 ects
Learning Period:		Language of Instruction:	Total Hours:
		Portuguese/English	39
Learning Outcomes of the Curricular Unit:
It is intended that students acquire theoretical-practical skills for the development of graphic design projects. Based on a theoretical basis, on the major problems of contemporary graphic design, the student is encouraged to develop graphic products, based on a development methodology used in the market. The software that is proposed for the development of the works is professional.
Syllabus:
Graphic Design 1 - Graphic design and corporate identity - Basic Identifying Signs - Supports and applications Graphic Design 2 - Concept of poster and other media - Visual and verbal composition - Typographic composition, contrast and color
Demonstration of the Syllabus Coherence with the Curricular Unit's Objectives:
Knowledge and application of the formal and theoretical foundations of the graphic design language. Building signs, endowed with relevant meaning from a communicational and aesthetic point of view, and develop articulations coherent and effective typologies. Develop a symbolic code capable of establishing efficient communication in social contexts, economic and technological developments.
Teaching Methodologies (Including Evaluation):
Given the theoretical and practical nature of the subject, the student's evaluation not only provides a sustained course but also in their attendance and participation in classes, and in the deadlines. The final evaluation results from the combination of the components: C1: attendance = 10% C2: participation and contributions in class = 10% C3: Brand = 30% C4: Brand Book = 40% C5: deadlines accomplishments = 10%
Demonstration of the Coherence between the Teaching Methodologies and the Learning Outcomes:
In the lectures will be made a framing and characterization of the syllabus relating to history, graphical composition, development and implementation of corporative and institutional systems, using examples and support of specific bibliography. In the practical classes the knowledge acquired will be applied and the creative capacity stimulated, as well as the process of management and group work, in original contexts illustrative of the context of real communication.
Reading:
AMBROSE/HARRIS, The Layout Book, Lausanne: AVA Publishing, 2007. CHAVES, Norberto, La Imagen Corporativa: Teoria y Metodologia de la Identificación Institucional, Barcelona: G.Gili, 1994 HELFAND, Jessica – Logocentrism. [Consult. 21 Set. 2014]. Disponível na www: http://designobserver.com/feature/logocentrism/38552 LUPTON, Ellen; PHILLIPS, Jennifer Cole. Novos Fundamentos do Design, São Paulo: Editora Cosac Naify, 2008. MESQUITA, F. (2015). Comunicação visual, design e publicidade. Porto, Media XXl. MOLLERUP, Per. Marks of Excellence – The History and Taxonomy of trademarks, London: Phaidon, 1997. MÜLLER-BROCKMANN, Josef. Grid Systems, Niederteufen: Verlag Arthur Niggle, 1981. OLLINS, Wally. The Brand Handbook. Londres: Thames and Hudson, 2008. RAPOSO, Daniel. Design de Identidade e Imagem Corporativa. Branding, história da marca, gestão de marca, identidade visual corporativa, Castelo Branco: Edições IPCB, 2008