Curricular Unit:			Code:
Domestic Trade and Distribution			870CID
Year:	Level:	Course:	Credits:
2	Undergraduate	Commercial Management and Accounting	4 ects
Learning Period:		Language of Instruction:	Total Hours:
		Portuguese/English	52
Learning Outcomes of the Curricular Unit:
objectives: To understand the importance and context of distribution in a commercial management context, focusing in the new distribution functions and types, the interdependence between marketing and distribution, and the relations between producers and distributors. competencies: To be able to characterize and analyze the types of distribution channels. To acquire the knowledge and tools that enable the optimization of distribution networks and logistics operations associated with them. To analyze and categorize the performance of different commercial distribution channels. To Analyze and develop relationships among partners.
Syllabus:
1. Distribution in a marketing context. 2. Distribution types and functions. 3. Wholesaling & Logistics. 4. Managing retailing and the point of sale. 5. E Commerce. 6. Relationships in the marketing channels.
Demonstration of the Syllabus Coherence with the Curricular Unit's Objectives:
The objectives and responsibilities are completely aligned as can be seen: goals 1. Understand the importance of the distribution of commercial activity management context, including new features and distribution and trade types, the interdependence between marketing and distribution: 1. Distribution in a marketing context. Functions and Types of distribution. Wholesale. Retail management and point of sale. Retail management and point of sale. E Commerce   2 Relationships between producers and distributors: Relationship in the distribution channels.
Teaching Methodologies (Including Evaluation):
Coursework Class participation & other periodic assessments.
Demonstration of the Coherence between the Teaching Methodologies and the Learning Outcomes:
Being the the teaching methodology based on: Theoretical-practical and Practices: presentation of content then exemplifications and demonstrations. Discussion and resolution of case studies on real situations. Practical exercises application. They cover all the objectives and competencies required of students.
Reading:
Kotler, Keller (2016) Marketing Managment, Prentice Hall Rosseau (2008) Manual de Distribuição, Principia Christopher (2007) Logística e Gerenciamento da Cadeia de Suprimentos, Thompson Christopher, Payne, Ballantine (1992) Relationship Marketing, BH Coughlan, Anderson, Stern, El-Ansary (2006) Marketing Channels, Prentice Hall