Curricular Unit:Code:
Digital Communication and Hypermedia774CDIG
Year:Level:Course:Credits:
1UndergraduateCommunication Sciences6 ects
Learning Period:Language of Instruction:Total Hours:
Spring SemesterPortuguese/English78
Learning Outcomes of the Curricular Unit:
Knowledge and ability to understand theoretical texts on Digital Communication, which includes the critical and reflective understanding of available applications and platforms, as well as its characterization; applying knowledge at the professional level, approaching multimedia and hypermedia production tools in creative and communicative contexts; ability to collect, select and interpret relevant multimedia information, organizing it in a Project of digital communication; communicate information, ideas, problems and solutions to different audiences through hypermedia.
Syllabus:
I. Concepts and Theoretical Background
1. Historical context of digital media
2. Concepts and theories of digital communication
2.1. The double logic of remediation
2.2. Basic propositions for understanding interactive digital media
2.3. The language of new media and infoaesthetics
II. Project of Digital Communication
1. Steps for the realization of projects of digital communication
1.1. Planning, pre-production and scheduling of activities
1.2. Preparation of the interface and content organization for programming navigation
1.3. Programming the navigation interface (interactivity)
1.4. Creation of an interactive map with multimedia narrative (Storymap)
Demonstration of the Syllabus Coherence with the Curricular Unit's Objectives:
To ensure proper knowledge and understanding of theoretical texts about Digital Communication, as well as a critical and reflective understanding of the available applications and platforms, the first point in the program focuses on the study of theoretical concepts, and ensure the analysis of examples of interactive digital platforms. The ability to collect, select and interpret relevant multimedia information, organizing it in a digital communication project, corresponds to the second point of the syllabus, in which the steps for the realization of projects of digital communication area outlined, towards the creation of a project involving the integrated use of multimedia and interactivity.
Teaching Methodologies (Including Evaluation):
Classes, which have a theoretical and practical nature, are divided into lectures, presentation of topics by the teacher, followed by a debate. There will also be a place for practical classes that aim to develop skills at the domain of multimedia and hypermedia editing tools, leading to an integrated project of digital communication in hypermedia format. The evaluation is done through one theoretical written test (40%), a practical work creating an interactive multimedia timeline using text (maximum of 2 students), sound, image and video (40%), a group presentation (maximum of 3 students) of a selected interactive multimedia work (10%), and the presentation and justification of the project (10%).
Demonstration of the Coherence between the Teaching Methodologies and the Learning Outcomes:
The predicted theoretical test aims to ensure that students have read and understood the texts studied and discussed in the theoretical lessons. The practical project aims to identify if the student is able to articulate the working practices highlighted in the practical lessons, as well as if he is able to use technical skills to communicate in an expressive manner.
Reading:
BARFIELD, L. (2004). Design for new media. Pearson. (BFP 004.9/BAR/69176)
BOLTER, J. D. (2005). Windows and mirrors. MIT Press. (BFP 7:004/BOL/69172)
GRUSIN, R. (2014). Mediation is the Message. Journal of Visual Culture, 13(1), pp. 55-57. (b-on).
JENKINS, H. (2006). Convergence culture. New York UP. (BFP 316.77/JEN/79791)
JENKINS, H. (2014). Rethinking ‘Rethinking Convergence/Culture’. Cultural Studies, 28(2), pp. 267-297. (b-on).
MANOVICH, L. (2001). The Language of New Media. MIT Press. (BFP 316.77/MAN/49198)
MANOVICH, L. (2014). Software is the Message. Journal of Visual Culture, 13(1), pp. 79-81. (b-on).
W3SCHOOLS (2019). HTML5 Tutorial. (http://www.w3schools.com/html/html5_intro.asp)