Curricular Unit:Code:
Corporate strategy1175ESEM
3UndergraduateBusiness Sciences5 ects
Learning Period:Language of Instruction:Total Hours:
Winter SemesterPortuguese/English65
Learning Outcomes of the Curricular Unit:
It is intended that students a) acquire essential skills for decision making in companies at the level of organization, planning, implementation and control; b) are able to apply the tools and models presented in the preparation of a strategic development plan; manage to develop a strategic market analysis; specify objectives and outline a strategy consistent with the analysis and objectives
Strategic planning process.
Phases and tools
Segmentation and positioning.
Consumer decision making process
Marketing mix.
Business plan.
Demonstration of the Syllabus Coherence with the Curricular Unit's Objectives:
The contents covered comprise the phases of a strategic planning process, which is the basis of the company's strategic management, namely: analyzing the current situation in order to be able to define and substantiate future goals and be able to operationalize them in order to be achieved.
Teaching Methodologies (Including Evaluation):
Methodology: expository and practical.
Continuous evaluation
Case studies: 10%
Final Assignment: 40%
Individual test: 50%
Demonstration of the Coherence between the Teaching Methodologies and the Learning Outcomes:
The concepts and tools presentes are then applied into practice, using case studies and actual and real situations, in a similar way, as required on a business company.
Freire, A. (2020) Estratégia Criação de Valor Sustentável em Negócios Tradicionais e Digitais, Bertrand Editora.
Teixeira, S. (2020) Gestão Estratégica, Escolar Editora, 2ª Ed.
Lecturer (* Responsible):
Ana Salazar (