Curricular Unit:Code:
Corporate strategy1175ESEM
Year:Level:Course:Credits:
3UndergraduateBusiness Sciences5 ects
Learning Period:Language of Instruction:Total Hours:
Winter SemesterPortuguese/English65
Learning Outcomes of the Curricular Unit:
It is intended that students a) acquire essential skills for decision making in companies at the level of organization, planning, implementation and control; b) are able to apply the tools and models presented in the preparation of a strategic development plan; manage to develop a strategic market analysis; specify objectives and outline a strategy consistent with the analysis and objectives
Syllabus:
Strategic planning process.
Phases and tools
Strategies.
Objectives.
Segmentation and positioning.
Consumer decision making process
Marketing mix.
Business plan.
Demonstration of the Syllabus Coherence with the Curricular Unit's Objectives:
The contents covered comprise the phases of a strategic planning process, which is the basis of the company's strategic management, namely: analyzing the current situation in order to be able to define and substantiate future goals and be able to operationalize them in order to be achieved.
Teaching Methodologies (Including Evaluation):
Methodology: expository and practical.
Continuous evaluation
Case studies: 10%
Final Assignment: 40%
Individual test: 50%
Demonstration of the Coherence between the Teaching Methodologies and the Learning Outcomes:
The concepts and tools presentes are then applied into practice, using case studies and actual and real situations, in a similar way, as required on a business company.
Reading:
Freire, A. (2020) Estratégia Criação de Valor Sustentável em Negócios Tradicionais e Digitais, Bertrand Editora.
Teixeira, S. (2020) Gestão Estratégica, Escolar Editora, 2ª Ed.
Lecturer (* Responsible):
Ana Salazar (aks@ufp.edu.pt)