Curricular Unit:			Code:
Corporate strategy			1175ESEM
Year:	Level:	Course:	Credits:
3	Undergraduate	Business Sciences	5 ects
Learning Period:		Language of Instruction:	Total Hours:
Winter Semester		Portuguese/English	65
Learning Outcomes of the Curricular Unit:
It is intended that students a) acquire essential skills for decision making in companies at the level of organization, planning, implementation and control; b) are able to apply the tools and models presented in the preparation of a strategic development plan; manage to develop a strategic market analysis; specify objectives and outline a strategy consistent with the analysis and objectives
Syllabus:
Strategic planning process. Phases and tools Strategies. Objectives. Segmentation and positioning. Consumer decision making process Marketing mix. Business plan.
Demonstration of the Syllabus Coherence with the Curricular Unit's Objectives:
The contents covered comprise the phases of a strategic planning process, which is the basis of the company's strategic management, namely: analyzing the current situation in order to be able to define and substantiate future goals and be able to operationalize them in order to be achieved.
Teaching Methodologies (Including Evaluation):
Methodology: expository and practical. Continuous evaluation Case studies: 10% Final Assignment: 40% Individual test: 50%
Demonstration of the Coherence between the Teaching Methodologies and the Learning Outcomes:
The concepts and tools presentes are then applied into practice, using case studies and actual and real situations, in a similar way, as required on a business company.
Reading:
Freire, A. (2020) Estratégia Criação de Valor Sustentável em Negócios Tradicionais e Digitais, Bertrand Editora. Teixeira, S. (2020) Gestão Estratégica, Escolar Editora, 2ª Ed.
Lecturer (* Responsible):
Ana Salazar (aks@ufp.edu.pt)