Curricular Unit:Code:
Pharmaceutical Organization and Management844OGF
Year:Level:Course:Credits:
4MasterPharmaceutical Sciences5 ects
Learning Period:Language of Instruction:Total Hours:
Portuguese/English65
Learning Outcomes of the Curricular Unit:
Understand the fundamentals of management associated to the pharmaceutical activity.
Accounting, Fiscality, Marketing, Strategy, Stocks management, Human Resources, Performance-
Syllabus:
1 - Management Fundamentals
2 - Accounting
2.1 actives, passive and own capital
2.2 - Financial maps
3 - Fiscality
3.1 Taxes and other fiscal responsabilities
4 - Marketing
4.1. 7 Ps of Marketing
4.2 Marketing Plab
4.3 Branding
4.4 Merchandising
5 Strategy
5.1 SWOT analysis and other matrices
5.2 Strategic Plan
6 Stocks Managemnt
6.1 ABC classification
6.2 Stocks management theory
7 Human resources and perfomance evaluation
Demonstration of the Syllabus Coherence with the Curricular Unit's Objectives:
During classes beyond theoric exposition of the themes, cases and examples of application of those knowledge directly relatedto pharmaceutical activity are discussed.
Teaching Methodologies (Including Evaluation):
Powerpoint presentations.
Case studies discussion.
Two written tests.
Demonstration of the Coherence between the Teaching Methodologies and the Learning Outcomes:
Durante as aulas para além da exposição teórica dos conhecimentos são apresentados casos e exemplos de aplicação dos mesmos directamente relacionado com a atividade farmacêutica.
Reading:
Plano Oficial de Contabilidade.
Contabilidade, Platano Editora
Novos Horizontes do Marketing, Editora Verbo.
Informação e casos de estudo distribuidos pelo docente.