Curricular Unit:			Code:
Pharmaceutical Organization and Management			843OGF
Year:	Level:	Course:	Credits:
4	Master	Pharmaceutical Sciences	5 ects
Learning Period:		Language of Instruction:	Total Hours:
Spring Semester		Portuguese/English	65
Learning Outcomes of the Curricular Unit:
Understand the fundamentals of management associated to the pharmaceutical activity. Accounting, Fiscality, Marketing, Strategy, Stocks management, Human Resources, Performance-
Syllabus:
1 - Management Fundamentals 2 - Accounting 2.1 actives, passive and own capital 2.2 - Financial maps 3 - Fiscality 3.1 Taxes and other fiscal responsabilities 4 - Marketing 4.1. 7 Ps of Marketing 4.2 Marketing Plab 4.3 Branding 4.4 Merchandising 5 Strategy 5.1 SWOT analysis and other matrices 5.2 Strategic Plan 6 Stocks Managemnt 6.1 ABC classification 6.2 Stocks management theory 7 Human resources and perfomance evaluation
Demonstration of the Syllabus Coherence with the Curricular Unit's Objectives:
During classes beyond theoric exposition of the themes, cases and examples of application of those knowledge directly relatedto pharmaceutical activity are discussed.
Teaching Methodologies (Including Evaluation):
Powerpoint presentations. Case studies discussion. Two written tests.
Demonstration of the Coherence between the Teaching Methodologies and the Learning Outcomes:
Durante as aulas para além da exposição teórica dos conhecimentos são apresentados casos e exemplos de aplicação dos mesmos directamente relacionado com a atividade farmacêutica.
Reading:
Plano Oficial de Contabilidade. Contabilidade, Platano Editora Novos Horizontes do Marketing, Editora Verbo. Informação e casos de estudo distribuidos pelo docente.