Curricular Unit:			Code:
Digital Production, Multimedia and Webdesign			904PDMW
Year:	Level:	Course:	Credits:
1	Master	Communication Sciences (Communication Technologies)	7 ects
Learning Period:		Language of Instruction:	Total Hours:
		Portuguese/English	91
Learning Outcomes of the Curricular Unit:
Ability to identify the fundamentals of the production and management of multimedia projects in digital media, through its framing with the networks of collective intelligence and networked knowledge. Developing original applications, particularly in the context of research, perfecting the use of multimedia production and hypermedia tools. Application of knowledge in wide multidisciplinary contexts, through the development of a digital project to be published on the World Wide Web. Integrate knowledge through the exercise of digital media production and web design tools. Communicate results in a clear and unambiguous way, to different audiences, contextualizing and exercising their application in creative and communicative contexts on the Internet.
Syllabus:
1. Theoretical concepts and background 1.1. Fundamentals of the management of multimedia projects in digital media 1.2. Collective intelligence and networked knowledge 2. Digital media production tools and web design 2.1. Scanning and editing texts, sounds and images for use on the Internet 2.2. Tools for multimedia production and web design 2.3. Editing websites, Content Management Systems and HTML 3. Project 3.1. Preparation of the work plan for the achievement of a multimedia and interactive portfolio for web publishing 3.2. Publishing multimedia works on the WWW
Demonstration of the Syllabus Coherence with the Curricular Unit's Objectives:
In order to ensure the ability to identify the fundamentals of the management of multimedia projects in digital media, the first part of the syllabus focuses on theoretical concepts and framework (production and management of multimedia projects in digital media, collective intelligence and networked knowledge). Regarding the improvement of skills to use hypermedia and multimedia tools, the second part of the syllabus introduces, in a practical manner, and ensures the mastery of, digital editing tools for text, sound and image, introducing as well the use of Content Management Systems and HTML. Finally, to ensure the application of knowledge in wide multidisciplinary contexts, through the development and publication of a digital project, the third part of the program involves the design and development of a Project (including work plan, portfolio, interactive multimedia, and Web publishing).
Teaching Methodologies (Including Evaluation):
The theoretical/practical classes are for the presentation, by the teacher, of the texts and methodologies to be discussed and used. Classes are followed by a debate. The completion of a practical project aims at developing skills in digital media production and web design. The evaluation system includes a theoretical test (50%) and a project of an integrated multimedia communication, published and disseminated on the web and social networks (30%). The theoretical background and the development plan of the project are also evaluated (20%).
Demonstration of the Coherence between the Teaching Methodologies and the Learning Outcomes:
The theoretical test is designed to evaluate the understanding of theoretical concepts and the fundamentals of production and management of multimedia projects in digital media. The project aims to understand whether the students were able to apply the knowledge acquired related to communicating and disseminating multimedia content in digital media. It also implies and evaluates the adequate description and justification of the project.
Reading:
COTTON, B; Oliver, R. (1993). Understanding Hypermedia: From Multimedia to Virtual Reality. London, Phaidon. GOSCIOLA, Vicente (2003). Roteiro para as novas mídias: Do game à TV interativa. São Paulo, SENAC. HUI KYONG CHUN, Wendy & Thomas Keenan (2006). New media, old media: a history and theory reader. Routledge. LIESTOL,G., Morrison, A. and Rasmussen T. eds. (2003) Digital Media Revisited: Theoretical and Conceptual Innovation in Digital Domains. Cambridge, Mass.: MIT Press. MEMÓRIA, F. (2005). Design para a Internet: projetando a experiência perfeita. Rio de Janeiro: Elsevier. RIBEIRO, N. (2004). Multimédia e Tecnologias Interactivas. Lisboa, FCA.