Curricular Unit:Code:
Design, Infographics and Graphic Communication904DICG
Year:Level:Course:Credits:
1MasterCommunication Sciences (Communication Technologies)8 ects
Learning Period:Language of Instruction:Total Hours:
Portuguese/English104
Learning Outcomes of the Curricular Unit:
Design, Infographics and Graphic communication is focused in the field of visual communication course. The "picture", here understood in a broad sense (photography, drawing, signs, icons, etc.), has become an increasingly important element in print and online communications. In this sense, Design, Infographics and Communication aims to highlight and capture the theoretical and practical foundations in the construction of visual products.
Knowledge, skills and competencies to develop:
1. Acquire deep theoretical and practical knowledge of visual communication, based on two of its most frequent expressions, graphic design and computer graphics;
2. Understand the organization of the graphic elements that structure the visual communication;
3. Acquire deep knowledge of methodologies and tools related to the production of visual communication.
Syllabus:
1. A look at the design, the Infographics and Graphic Communication
1.1. The design
1.1.1. Data for a definition
1.1.2. The problem of origins
1.1.3. Fields of intervention design
1.2. The Infographics
1.2.1. Codes of infographics
1.2.2. Types of Infographics
1.3. The Graphic Communications
1.3.1. Basic elements of graphic communication
1.3.1.1. line, color and form
1.3.2. Principles of graphic communication
1.3.2.1. Balance, rhythm and hierarchy
1.4. Vectorial image versus bitmap image
2. Project design and graphic communication
2.1. project methodology
2.1.1. From problem to solution
2.1.1.1. problem
2.1.1.2. idea
2.1.1.3. information (analysis and synthesis)
2.1.1.4. model
2.1.1.5. solution
2.2. Infographics as construction of real
2.3. Poster and visual syntax
Demonstration of the Syllabus Coherence with the Curricular Unit's Objectives:
The syllabus is designed according to the objectives set for the course unit. There is one section of theoretical basis, A look at the design, the Infographics and Graphic Communication, in which he provides the student with the fundamental knowledge of graphic design, computer graphics and graphic communication. In the second module, project design and graphic communication, approaches to problem solving visual communication, so that the student can think and produce design, infographics and visual communication, according the methodologies and tools.
Programmatic contents begin with a theoretical approach on the issues considered fundamental to understanding of the course. Subsequently, increasingly, the student will be involved in a practical approach to developing and applying these concepts.
Teaching Methodologies (Including Evaluation):
Module 1: A first look at the graphic communications
Description: Detailed Concept Design on the Infographics and Graphic Communication, while areas of convergence in the development of visual communication.
Module 2: Project design and graphic communication
Description: Development of project design, computer graphics and graphic communication.
The evaluation of the course is based on the model of continuous assessment and includes the following elements:
1. Participation in the virtual shelf, UFPUV;
2. Written Test;
3. Development of theoretical and practical subjects taught in focused projects;
4. Performance of the student, including attendance, technical performance, active class participation and interest shown by global issues.
1. Platform UFPUV: 15% (3 points)
2. Test: 50% (10 points)
Theoretical and practical 3. Labour: 30% (6 points)
4. Attendance and participation in class: 5% (1 point)
Demonstration of the Coherence between the Teaching Methodologies and the Learning Outcomes:
In module 1, A first look at the graphic communication, students get theoretical knowledge of design, computer graphics and graphic communication. It is intended that students acquire in-depth knowledge on each of these expressions in visual communication. Moreover, it is intended that the student understands the organization of the graphic elements that structure the visual communication and develop a spirit critic and self-critical about the "visual". In the 2nd module, project design and graphic communication, students are encouraged to apply theoretical knowledge obtained in the previous module. The student develops project design, computer graphics and graphic communication, in accordance with the methodologies provided.
Reading:
Cairo, A. (2008). Infografía 2.0, visualización interactiva de información en prensa. Madrid, Alamut.
Chaves, N. (2012). La imagem corporativa. Barcelona, Editora Gustavo Gili. 3ª ed.
Dondis, D. (2000). La sintaxis de la imagen, introducción al alfabeto visual. Barcelona, Gustavo Gili , 4ª ed.
Dormer, P. (1995). Os significados do design moderno, Lisboa. Centro Português de Design.
Harrower, T. (2007). Newspaper designer’s handbook. Nova Iorque, McGraw-Hill, 6ª ed.
Hashimoto, A. e Clayton, M. (2009). Visual Design fundamentals: a digital approach. Boston, Course Technology.
Kandinsky, W. (1996). Ponto, linha, plano. Lisboa, Edições 70, Arte & comunicação.
Kandinsky, W. (1998). Gramática da criação. Lisboa, Edições 70, Arte & comunicação.
Margolin, V. (2014). Design e risco de mudança Vila do Conde, Verso da história
Mesquita, F. (2014). Comunicação visual, design e publicidade. Porto, Media XXl (no prelo).
Munari, B. (1993). Das coisas nascem coisas. Lisboa, Edições 70, Arte & comunica