Curricular Unit:			Code:
Entrepreneurship			870EMPR
Year:	Level:	Course:	Credits:
3	Undergraduate	Commercial Management and Accounting	5 ects
Learning Period:		Language of Instruction:	Total Hours:
		Portuguese/English	65
Learning Outcomes of the Curricular Unit:
- To provide a better understanding of the main effects of entrepreneurship upon the competitive and external business environment (understand the relevance of new business creation in a globalization context; Understand the role of Innovation and Entrepreneurship as a response to the competitiveness phenomenon); - To develop interactive skills that allow students to participate in classroom debates on entrepreneurship issues; - Know the rules of intellectual property protection; - Develop a Business Plan. - To develop a critical analyze competences.
Syllabus:
- Innovation, Entrepreneurship and Competitiveness; - Innovation, Technology and Business Opportunities; - Technology and Entrepreneurial Capital; - Business opportunities and analysis of competitive structure; - Protection of Intellectual Property; - Financial Planning of new Business; - Investment Projects: an introduction.
Demonstration of the Syllabus Coherence with the Curricular Unit's Objectives:
With the topic "Understanding and Fundamentals of Marketing" intends to understand the role of Innovation and Entrepreneurship as a response to the competitiveness, to the change and to the economic growth. The contents “Innovation, Technology and Business Opportunities”, “Technology and Entrepreneurial Capital” and “Business opportunities and analysis of competitive structure” concerns to the understanding and domain of the applicability of technology and entrepreneurial capital, showing that the incentives for venture capital is a strategy for promoting entrepreneurship and technological innovation. “Protection of Intellectual Property” is related with the knowledge of the rules of intellectual property protection, where patents are highlighted.The syllabus “Financial Planning of new Business” and “Investment Projects: an introduction” are associated to the elaboration of a Business Plan, including how to define the idea of the business, how to implement it and what results to expec
Teaching Methodologies (Including Evaluation):
Classes must have both theoretical and practical approach. Lectures lessons will be used for the introduction of theoretical concepts and the interrogative method for a reflection on the contents. The use of active method using examples and practical work will also be considered. There will be tutorial classes for the students. The student can be evaluated through continuous assessment or a final assessment. In the continuous assessment the student will do practical work (40%) and a written individual test (60%).
Demonstration of the Coherence between the Teaching Methodologies and the Learning Outcomes:
The use of active methods using examples, the elaboration of practical exercises and the main concepts of the course are presented to the students that will allow them to understand the concepts of Entrepreneurship and Innovation. Through the lecture method and the interrogative method, the main content will be discussed that will allows students to use and be able to use the main concepts related to the objectives. Students also carry out a practical work with tutorial support teacher of the course that will allow students to acquire skills so they can properly prepare a business plan.
Reading:
- BADOC, M. (2001), O Marketing da Start-Up, Conceitos, Princípios e Métodos para Lançar com êxito a Sua Empresa, Lisboa: Bertrand Editora. - FERREIRA, M. P., Santos, J.e Serra, F. (2008), Ser Empreendedor. Pensar, Criar e Moldar a Nova Empresa. Lisboa: Edições Sílabo. - FREIRE, A. (2006), Inovação, Novos Produtos, Serviços e Negócios para Portugal, Lisboa: Editora V erbo. - GASPAR, F.(2009), O Processo Empreendedor e a Criação da Empresa de Sucesso. Lisboa: Edições Sílabo. - KAWASAKI, G. (2004), The Art of the Start: The Time-tested Battle – Hardered Guide for Anyone Starting anything, Penguin Books, USA. - SARKAR, S. (2007), Empreendedorismo e Inovação, Lisboa: Escolar Editora. - OSTERWALDER, A. & Pignuer, Y. (2010), Business Model Generation. USA: John Wiley & Sons