Curricular Unit:Code:
Design, Creativity, Innovation and Entrepreneurship1104DCIP
1MasterCommunication Sciences (Public Relations, Marketing and Advertising)8 ects
Learning Period:Language of Instruction:Total Hours:
Spring SemesterPortuguese/English104
Learning Outcomes of the Curricular Unit:
The Course Design, Creativity, Innovation and Entrepreneurship aims to provide students with knowledge about the value of the intersection of various fields of knowledge. Focused on issues concerning design look and taking and creativity as a basis for dialogue, the central object is to provide a knowledge depth on the cross for innovation and entrepreneurship.
Knowledge, skills and competencies to develop:
1. Understand in depth the concepts of Design, Creativity, Innovation and Entrepreneurship;
2. Know the importance of the intersection of these areas of knowledge, the creation of the new;
3. Develop a critical-constructive sense in analyzing multidiversificados projects.
1. A look at the concepts
1.1. design
1.1.1. The design management in business
1.1.2. Tools to support the design methodology
1.1.3. The design and its contribution to the development of new products
1.2. creativity
1.2.1. The creative being: I
1.2.2. Creativity techniques
1.2.3. Mental maps, the art of asking and brainstorming
1.3. innovation
1.3.1. technological innovation
1.3.2. Two locations: creativity and innovation
1.3.3. Strategic issues
1.4. entrepreneurship
1.4.1. The entrepreneur
1.4.2. Innovation and entrepreneurship
1.4.3. General assumptions of a business plan
2. Project: methodology and design
2.1. Design and creativity
2.2. Design and innovation
2.3. Design and Entrepreneurship
2.4. Creativity and innovation
2.5. Creativity and entrepreneurship
2.6. Innovation and entrepreneurship
Demonstration of the Syllabus Coherence with the Curricular Unit's Objectives:
The syllabus is designed according to the objectives set for the course unit. There is an initial modulus, A look at the concepts, in which he theorizes about the Design, Creativity, Innovation and Entrepreneurship. In this module the student must also contact creativity techniques that will be useful to you in the next module. In the second module, Project: design and methodology, the student is encouraged to develop a project, involving all areas from the perspective of intersection between them to create the new.
Programmatic contents begin with a theoretical approach on the issues considered fundamental to understanding of the course. Subsequently, increasingly, the student will be involved in a practical approach to developing and applying these concepts, encouraging research, research and the development of work, thought in terms of the market.
Teaching Methodologies (Including Evaluation):
1st module: A look at the concepts Description: Basic concepts of the course: design, creativity, innovation and entrepreneurship.
2nd module: Project: methodology and design Description: Preparation of theoretical and practical projects, based on the previous module. The evaluation of the discipline is based on the continuous evaluation model and includes the following elements:
1. Written test, reflecting the material given throughout the semester.
2. Elaboration of theoretical and practical projects, focused on the subjects taught. In this item, the student is encouraged to develop a project that combines the main themes of UM: design, creativity, innovation and entrepreneurship.
3. Student performance, including attendance, technical performance, active participation in classes and the overall interest shown by the subjects.
1. Test: 50% (10 points);
2. Theoretical-practical work: 45% (9 points);
3. 3. Attendance and participation in class: 5% (1 points)
Demonstration of the Coherence between the Teaching Methodologies and the Learning Outcomes:
In module 1, A look at the concepts, the student obtains a theoretical foundation of basic concepts of the curriculum unit and has access to methodologies related to Design, Creativity, Innovation and Entrepreneurship. Contecitos all these are fundamental to the next module. In the 2nd module project: design and methodology, the student is encouraged to apply the knowledge obtained in the previous module, the development of a project that involves the intersection of all these fields, developing a critical-constructive spirit in the analysis of multidisciplinary projects.
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Johansson, F. (2007). Efeito Medici. Cruz Quebrada, Casa das letras.
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Mesquita, F. (2015). Comunicação visual, design e publicidade. Porto, Media XXl.
Mesquita, F. (2018). O cartaz camaleónico – Design, Criatividade, Inovação e Tecnologia. Ilhavo,
Plucker, J. (2017). Creativity & innovation, theory, research and pratic. Prufrock Press Inc.
Krippendorff, K. (2019). Driving innovation from within. New York: Columbia University Press.