Curricular Unit:Code:
New Media, Innovation and Creativity in Communication1111NMIC
3UndergraduateCommunication Sciences6 ects
Learning Period:Language of Instruction:Total Hours:
Winter SemesterPortuguese/English78
Learning Outcomes of the Curricular Unit:
The student must understand the role of digital technologies in contemporary society and be able to master the essential tools of New Media in the information management of different types (Advertising , Marketing , Journalism) .
digital age; innovation; creativity; social networks; information management; convergence; multimedia; interactivity.
Demonstration of the Syllabus Coherence with the Curricular Unit's Objectives:
The domain of knowledge in the area of ??digital communication requires the theoretical understanding of phenomena associated with the evolution of the media system in an online environment, which is obtained by the critical reflection on innovative cases of use of social networking tools.
Teaching Methodologies (Including Evaluation):
Presentation of practical works based on theoretical reflection. Continuous evaluation.
Demonstration of the Coherence between the Teaching Methodologies and the Learning Outcomes:
The production of media contents in this area allows the student a theoretical reflection on the subject as well as the learning of innovative techniques of using digital tools and social networks.
Ford, J. (2018) Command the Crowd. Independently Published.
Kane, B. (2018) One Million Followers. New York: BenBella Books.
Leadbeater, C. (2009) We Think. New York: Profile Books.
Montgomery, R. (2018) Smartphone Video Storytelling. London: Routledge.
Negroponte, Nicholas (1995) Being Digital. London: Picador.
Tappscott, Don (2008) Grown-Up Digital. New York: McGraw-Hill Education.
Lecturer (* Responsible):
Ricardo Pinto (