Curricular Unit:			Code:
Communication Grammar VI (Culture and Science)			774GRC6
Year:	Level:	Course:	Credits:
3	Undergraduate	Communication Sciences	6 ects
Learning Period:		Language of Instruction:	Total Hours:
		Portuguese/English	78
Learning Outcomes of the Curricular Unit:
Application of theoretical principles to the critical identification of culture and its civilizational meaning. To enable the students for handling, selecting and organizing texts and cultural and scientific problems. To endow the student with vocabulary and intellectual tools that allow them to produce a grounded, coherent and updated discourse. Briefly, it is a matter of guiding the students, so that they can adopt a reflexive and enlightened attitude towards pertinent institutions, texts and realities within the field of Culture and Science. In this way, the student is expected to grasp dimensions of Culture and Science conveyed by the media, with the aim of enriching professional performances in the field of communication.
Syllabus:
1st Part 1. The different conceptions of Culture 2. The phenomena of cultural massification 3. The City as a cultural figure 4. The heterogeneity of cultural and scientific experiences 5. The elements for a contemporary vocabulary 2nd Part 1. Cyberculture: structure and basic foundation 2. Artificial intelligence and transhumanism 3. Remix culture 4. The phenomenon of overinformation and its impact on culture 5. Journalism and communication in the age of Big Data
Demonstration of the Syllabus Coherence with the Curricular Unit's Objectives:
The syllabus articulates the perception of the problematic diversity of Culture and Science with the need to understand the civilizational role of these two manifestations of creativity and knowledge. Bearing in mind that, in contemporary reality, the social presence of Culture and Science is displayed by means of institutional and media contexts, the contents hereby defined aim to endow the students with a grammar and subsequent knowledge which allow them to construct an autonomous and critical vision of the plurality of the world.
Teaching Methodologies (Including Evaluation):
Lectures and tutorials Exams, projects and oral presentations
Demonstration of the Coherence between the Teaching Methodologies and the Learning Outcomes:
The methodologies adopted comprehend both theoretical and practical classes dedicated to the study of theoretical texts and to the learning of a specialised vocabulary, i.e. the cornerstone for the construction of a 'personal encyclopedia', here understood as an essential working tool in the areas of communication. On the other hand, the methodology adopted aims to endow the students with a systematization of their personal experience, encouraging them to grasp the meaning of discourses and scientific and cultural practices. The methodologies also emphasise the treatment of media contents, their reading/visualisation and interpretation, with a view of encouraging in the students the habits of handling the media according to a grammar of communication which, due to its cultural and scientific focus, will stuimulate individual knowledge and curiosity. The relationship between the methodology and the aims of the curricular unit corresponds to a search for the coherence between professional work in the area of communication and an ability for argumentation that is culturally legitimised.
Reading:
Bauman, Zygmunt (2011) “Liquid Modernity”, Polity Press, Cambridge Campbell, Tom (2018) Davis, Mark; Palmer, Jack “Hidden Paths in Zygmunt Bauman’s Sociology: Editorial Introduction”, Theory, Culture & Society b-on Miller, V. (2020). Understanding digital culture. Sage. Nussbaum, Martha C. (2019), Sem fins lucrativos – Porque precisa a Democracia de Humanidades, Edições 70, Lisboa Pacheco Pereira, José (2021) Personalia, Tinta da China, Lisboa Santaella, L. (2021). Humanos Hiper-Híbridos: Linguagens e cultura na segunda era da internet. Paulus Editora. Steiner, Georges;(1993)No castelo do Barba Azul" Relógio d´Água, Lisboa BFP SAC 008/STE/47882