Curricular Unit:			Code:
Aesthetics of Communication			774ESTC
Year:	Level:	Course:	Credits:
2	Undergraduate	Communication Sciences	6 ects
Learning Period:		Language of Instruction:	Total Hours:
		Portuguese/English	78
Learning Outcomes of the Curricular Unit:
Application of theoretical principals to the critical identification, use and problematization of aesthetic objects. To enable the student to handle, select and organize aesthetically relevant texts and problems, as well as to use and optimize the aesthetic symbols and values within media communication. In short, it is the purpose of this syllabus to guide the student towards the adoption of a philosophical attitude (in its reflexive, speculative and pragmatic components) and thus finding a better sustainability for professional outlets in the communication areas.
Syllabus:
1. Art as a communication process 2. Representation, expression and artistic forms 3. Aesthetic experiences and their social consequences 4. Philosophical foundations of Aesthetics 5. Plato, Aristotle, Kant, Benjamin: the path of images, the sublime and the technique 6. Contemporary definitions of Art 7. Great artistic trends 8. The plastic, photographic and filmic languages 9. Aesthetic diversity and the new paradigms in communication 10. Creation and thought: speed and mutation
Demonstration of the Syllabus Coherence with the Curricular Unit's Objectives:
The programatic contents articulate the perception of the historical diversity of the artistic manifestations in relation to the communicational phenomena. It enhances the emotional, creative and epistemological dimension of art. It questions the artistic act of creation, the diversity of languages, means and supports. These also enlighten the fundamental notions of the aesthetic vocabulary; cross practices and experiences with mediatic happenings of contemporary society. It is possible for the student to skill and apply highly relevant cultural knowledge considering the theoretical context learned, which will enable to understand and justify the importance of the issues. Only with perfect control over these aspect, will the student start to organize autonomously the experience of the world as a discourse and put it across the ethical and aesthetical values to the professional sphere of the communication and artistic production.
Teaching Methodologies (Including Evaluation):
Exams, projects and oral presentations. Expositive, demonstrative and deductive methodologies are used, applied based on creative strategies. Knowledge sharing and commitment to learning ethics are valued. Weighting: the test is worth 50%, the assignments 30% and the oral performance 20%.
Demonstration of the Coherence between the Teaching Methodologies and the Learning Outcomes:
The adopted methodologies contemplate theoretical and practical modules dedicated to the study of theoretical or visual texts, which reveal and support the aesthetical contemporary thought. The methodolgies signpost the great art history references, from modernism until today; systematise the artistic experience in relation to three areas: art as a form of communication with unique characteristics; the symbolic specificity of the artistic language and its transversal character; the socio political value of art. The module also underlines the concern for the use of theoretical principles for a critical identification and the use and the problematization of the aesthetic object. Through this process, one leads the student to a conscious awareness about the intellectual and philosophical aesthetic and ethical value of communication. This is an essential condition to learn and understand the artistic text and content. Therefore, through these tools the student will enlarge the critical concept of communication. The use of knowledge inherent to the aesthetic reflection allows one to dwell professionally with the relations between technics, sensibility and the artistic creation in a society ever more oriented and organised by images.
Reading:
Aristóteles, (2007) Poética, Fundação Calouste Gulbenkian, Lisboa Barroso, Eduardo Paz (2015) “O Nome do Medo. Imagens apesar da guerra" In XVI Colóquio de Outubro, Conflito e Trauma,p.107 - 124,U.M. Cent. Estudos Humanísticos, Braga Carroll, Noel (2015) Filosofia da Arte, Texto & Grafia, Lisboa Cauquelin, Anne (2005) Arte Contemporânea, Martins Fontes, S. Paulo Dede, Bayram (2018) “THE IMPACT OF AMERICAN MASS COMMUNICATION TOOLS IN POP ART”, Idil Sanat ve Dil Dergisi, Vol 7, Pp 1075-1080 Groys, Boris (2013) Arte Power, Mit Press, Massachusetts Naney, Bence (2019) Aesthetics, a very short introduction, Oxford Univesity Press, UK Virilio, Paul (2010) Le grande accélérateur, Gallilée, Paris