|2||Undergraduate||Communication Sciences||6 ects|
|Learning Period:||Language of Instruction:||Total Hours:|
|Learning Outcomes of the Curricular Unit:|
|Develop in students an entrepreneurial attitude through understanding of the objectives and corporate behavior; Understanding the structure of the detection process and analysis of technology-based business opportunities; Define criteria for assessing the potential of a new business and the resources necessary to develop and implement; Identify sources of funding for new businesses; Define the procedures necessary for the protection of intellectual property idea, design, product or technology that support the business idea; Understand the role that partnerships with large companies|
|Innovation and Entrepreneurship: the "New Economy" and the Creation of New Businesses; Technological innovation and opportunities of Business; Research of Market: Definition of the target Market and Analysis of the Competitive Structure; Criteria of Analysis of opportunities of Business; Protection of the Copyright; Financial planning of New Businesses and Sources of Financing; The business Plan|
|Demonstration of the Syllabus Coherence with the Curricular Unit's Objectives:|
|With the topic "Understanding and Fundamentals of Marketing" intends to understand the role of Innovation and Entrepreneurship as a response to the competitiveness, to the change and to the economic growth.The contents “Innovation, Technology and Business Opportunities”, “Technology and Entrepreneurial Capital” and “Business opportunities and analysis of competitive structure” concerns to the understanding and domain of the applicability of technology and entrepreneurial capital, showing that the incentives for venture capital is a strategy for promoting entrepreneurship and technological innovation.“Protection of Intellectual Property” is related with the knowledge of the rules of intellectual property protection, where patents are highlighted.The syllabus “Financial Planning of new Business” and “Investment Projects” are associated to the elaboration of a Business Plan, including how to define the idea of the business, how to implement it and what results to expect in the future.|
|Teaching Methodologies (Including Evaluation):|
|Classes must have both theoretical and practical approach. Lectures lessons will be used for the introduction of theoretical concepts and the interrogative method for a reflection on the contents. The use of active method using examples and practical work will also be considered. There will be tutorial classes for the students. The student can be evaluated through continuous assessment or a final assessment. In the continuous assessment the student will do practical work and a written individual test.|
|Demonstration of the Coherence between the Teaching Methodologies and the Learning Outcomes:|
|The use of active methods using examples, the elaboration of practical exercises and the main concepts of the course are presented to the students that will allow them to understand the concepts of Entrepreneurship and Innovation. Through the lecture method and the interrogative method, the main content will be discussed that will allows students to use and be able to use the main concepts related to the objectives. Students also carry out a practical work with tutorial support teacher of the course that will allow students to acquire skills so they can properly prepare a business plan.|
|FERREIRA, M. P., Santos, J. e Serra, F. (2008), Ser Empreendedor. Lisboa: Sílabo.|
FREIRE, A. (2006), Inovação, Novos Produtos, Serviços e Negócios para Portugal, Lisboa: Verbo.
GASPAR, F. (2009), O Processo Empreendedor e a Criação da Empresa de Sucesso. Lisboa: Sílabo.
JARDIM, J. e Franco, J. (2019), Emprendipédia: Dicionário de Educação para o Empreendorismo. Lisboa: Gradiva.
OSTERWALDER, A. & Pignuer, Y. (2010), Business Model Generation. USA: John Wiley & Sons.
PRIESTLEY, D. (2018), Entrepreneur Revolution: How to Develop your Entrepreneurial Mindset and Start a Business that works. UK: John Wiley & Sons.
SARKAR, S. (2007), Empreendedorismo e Inovação, Lisboa: Escolar Editora.
TIMMONS, J., Adams, R. & Spinelli, S. (2015), New Venture Creation: Entrepreneurship for the 21st Century. NY: McGraw-Hill.
VILHENA, p. (2018). Os 12 desafios do Empreendedor. Lisboa: Sabedoria Alternativa.