Curricular Unit:			Code:
Psychosociology of Communication			794PCOM
Year:	Level:	Course:	Credits:
1	Master	Communication Sciences (Public Relations, Marketing and Advertising)	3 ects
Learning Period:		Language of Instruction:	Total Hours:
Winter Semester		Portuguese/English	39
Learning Outcomes of the Curricular Unit:
- To integrate methods, techniques, concepts, models and theories in the area of Social Psychology of Communication; - To select appropriate methods and techniques in social psychology of communication; - To determine relevant characteristics of individuals and groups through understand the processes of social psychology of communication; - To improve oral and written communication skills.
Syllabus:
Topic I - The role of communication in authentic organizations. Topic II - Organizational Communication - Diagnosis of communication, implementation of change and evaluation. - Communication and planned organizational change: Unbinding and Outplacement.
Demonstration of the Syllabus Coherence with the Curricular Unit's Objectives:
Topic I - The syllabus privileges the deepening of specific theoretical subjects in the area of communication psycho-sociology, thus allowing to reach the objectives of the curricular unit. Topic II - The program content emphasizes the deepening of the practical application of concepts, models and theories in the field of communication psychosociology in the organizational context: Realization of communication diagnosis, implementation of change and evaluation of results; Communication and planned organizational change: Unbinding and Outplacement.
Teaching Methodologies (Including Evaluation):
Teaching methodology will include theoretical lecturing, research, reading and discussion of specific references, as well as thematic debating and critical reflection. Assessment will be continuous and based on a written test, a practical essay, an oral presentation and work discussion, as well as the execution of theoretical and practical tasks in the classroom.
Demonstration of the Coherence between the Teaching Methodologies and the Learning Outcomes:
1st and 2nd unit - Theoretical exposition of contents for each area of expert assessment; Presentation and handling of materials used in psychology of communication; Individual and group debate of cases illustrating different problems that may constitute thematics of psychology of communication with the aim of demonstrating knowledge and skills in performing tasks in psychology/communication interface, and social psychology; to master the main techniques and methodologies used in social psychology of communication; Presentation of films and texts with the purpose of showing different subjects of social psychology of communication.
Reading:
[] Rego, A. (1999). Comunicação nas organizações. Lisboa: Edições Sílabo. [] Ricci, R. P., & Zani, V. B. (1993). A comunicação como processo social. Lisboa: Editorial Estampa