Curricular Unit:Code:
Information Management and Strategic Communication903GICE
Year:Level:Course:Credits:
1MasterCommunication Sciences (Public Relations, Marketing and Advertising)4 ects
Learning Period:Language of Instruction:Total Hours:
Portuguese/English52
Learning Outcomes of the Curricular Unit:
- Understand the strategic nature of communication and information management in organisations
- Gain competence to explore knowledge within the U.C. and critically reflect in an integrated way about it
- Know how to use the concepts and mechanisms of information management and strategic communication at the service complex and multidisciplinary situations
Syllabus:
The strategic dimension of communication
Stakeholders engagement
Crisis communication.
Press assessorship
Corporate communication and public relations.
Corporate image management.
Communication plan
Demonstration of the Syllabus Coherence with the Curricular Unit's Objectives:
The Curricular Unit in linking the described learning objectives and syllabus will enable students to:
- Obtain knowledge and ability to understand the specific area of UC
- Apply knowledge
- Resolve issues related to the themes of U.C.
Teaching Methodologies (Including Evaluation):
The practical classes will consist of explanation of concepts, models and techniques relating to the theory and history of, advertising and marketing public relations based on the literature of the course.
The assessment of knowledge acquired will be done through a individual assignment and a written test. (50% + 50%)
Demonstration of the Coherence between the Teaching Methodologies and the Learning Outcomes:
The conceptual exhibition, along with discussion of viewpoints and case studies allows students the knowledge and critical analysis of the issues addressed. Simultaneously the thematic nature of the work and enhance the ripening of individual work as well as issues concerning the scope of general skills, professional and theoretical.
Reading:
Argenti, P. (2006). Comunicação Empresarial : a construção da identidade, imagem e reputação. Elsevier ISBN 85-352-2094-1
Botan, C. (2018). Strategic Communication Theory and Practice: The Cocreational Model. Wiley & Sons. ISBN 978-1-119-42488-8
Cornelissen, J. (2017). Corporate Communication: A Guide to Theory and Practice. SAGE.
Lattimore, et al. (2012) Public Relations. From Theory to Practice. McGrawHill. ISBN-13: 978-0073512051
Ribeiro, V. (2015) Os bastidores do poder : como spin doctors, políticos e jornalistas moldam a opinião pública portuguesa Coimbra, Almedina
Ribeiro, V. (2015). Assessoria de imprensa : fundamentos teóricos e práticos. Novas Edições Acadêmicas
Stacks, D. (2017). Primer of Public Relations Research, New York, Guilford Press. ISBN 9781462522705
Vasco, R. (2015). Assessoria de imprensa : fundamentos teóricos e práticos. Novas Edições Acadêmicas