Curricular Unit:			Code:
Graphic Communication, Audiovisual and Multimedia			903CGAM
Year:	Level:	Course:	Credits:
1	Master	Communication Sciences (Public Relations, Marketing and Advertising)	6 ects
Learning Period:		Language of Instruction:	Total Hours:
Spring Semester		Portuguese/English	78
Learning Outcomes of the Curricular Unit:
The unit of Graphic Communication, Audiovisual and Multimedia aims to: - Develop the ability to reflect and integrate the different knowledge, for graphic communication, audiovisual and multimedia. - Promote the aesthetic sensitivity and critical sense about the graphical communication, audiovisual and multimedia applied in the context of marketing and advertising. - Develop creativity and skills for participation in work teams responsible for conceptualizing and designing projects of graphic communication, audiovisual and multimedia applied in the context of marketing and advertising. - Recognize and dominate the interdisciplinary nature of the graphic, audiovisual and multimedia languages.
Syllabus:
1 Graphical Communication 1.1 The elements used in graphic communication. 1.2 Graphic Composition: balance and harmony, types of layout. 1.3 Applications of graphic design: print advertising, outdoor advertising, packaging. 1.4. Preparation exercises for consolidation of knowledge in practice component. 2. Audiovisual Communication 2.1 Steps to create an audiovisual advertisement 2.2 The use of animation in audiovisual advertising 2.3 Types of creative approaches in audiovisual advertising 2.4. Preparation exercises for consolidation of knowledge in practice component. 3 Multimedia and webdesign 3.1. Planning a project of webdesign: project objectives, defining the recipients. 3.2 Definition of content and structure: definition of contents, information architecture, general principles of navigation. 3.3 Design and development: concept and creative website design, website development.
Demonstration of the Syllabus Coherence with the Curricular Unit's Objectives:
The contents of each teaching unit approach the theoretical and practice perspectives in the areas of graphic, audio-visual and multimedia communication, promoting thus the acquisition and integration of concepts and techniques related to these areas, seeking to convey a set of tools for practical application in tune with the reality of today's market landscape.
Teaching Methodologies (Including Evaluation):
The theoretical and practical classes will consist of exhibition concepts and techniques related to graphic, audio-visual and multimedia communication, based on the literature of the course. The assessment of knowledge acquired will be done through an individual work with theoretical and practical contents.
Demonstration of the Coherence between the Teaching Methodologies and the Learning Outcomes:
Since this is a theoretical and practical curriculum unit, the method used seeks to fulfill these two strands. Lectures allow a conceptual and technical approaches throughout the course component. The practical application component is exercised in group work, always under the supervision of teachers.
Reading:
Dabner, David; Zempol, Eric e Stewart, Sandra (2017). Curso de Design Gráfico: Princípios e práticas, Editorial Gustavo Gili. Barbosa, Conceição, (2004), Manual prático de produção gráfica, S. João do Estoril, Principia Ed. Chapman, Nigel e Chapman, Jenny (2009). Digital Multimedia. London: John Wiley & Sons, Ltd.