Curricular Unit:Code:
Scientific Work Methodology811MTC
Year:Level:Course:Credits:
2MasterBusiness Sciences4 ects
Learning Period:Language of Instruction:Total Hours:
Winter SemesterPortuguese/English52
Learning Outcomes of the Curricular Unit:
Methodology unit of Scientific Work aims to bring students to:
a) Clearly identify the steps of the scientific research process;
b) Know / distinguish some types of scientific research;
c)Develop skills in critical writing on the reading of a scientific article;
d) Know some of the main treatment techniques and data collection;
e) Developing skills in the context of structuring a presentation of a topic;
f) To understand the importance of prior knowledge for planning and development a scientific research.
Syllabus:
1. 1. Research process
2. Qualitative methods
3. Quantitative methods
4. Problem formulation
5. Research design
5.1 Exploratory design
5.2 Descriptive design
5.3 Causal Design
6. Data collection
6.1 Questionaire
6.2 Interview
6.3 Focus group
6.4 Observation
7. Sampling
7.1 Probabilístics samples
7.2 Non probabilístics samples
8. Data collection
9. Data analysis
9.1 Quantitative analysis
9.2 Qualitative analysis
10. Research report
Demonstration of the Syllabus Coherence with the Curricular Unit's Objectives:
DESCRIPTION
Methodology (1.5 ECTS)
OBJECTIVE: To identify / differentiate some types of scientific research.
DESCRIPTION
II. Stages of Scientific Research (1.5 ECTS)
OBJECTIVES: Clearly identify the steps of the scientific research process;
Develop skills in critical writing on the reading of a scientific article;
Know some of the main treatment techniques and data collection.
DESCRIPTION
III. Structure, writing, formal aspects and defense of a scientific paper (1 ECTS)
OBJECTIVES: To develop skills in the context of structuring a presentation of a topic; Realize the importance of this point for the planning and development of scientific research.
Teaching Methodologies (Including Evaluation):
Active method, in which it will combine with the more practical aspects and application to the master students studies.
Developing a dissertation proposal.
Demonstration of the Coherence between the Teaching Methodologies and the Learning Outcomes:
The exposition component will achieve the objectives a), b) and d), which combined with the practical application (performing reading sheets, writing a short critical text and prepare and submit a presentation on a given subject) also help achieve the objectives c) and e).
Reading:
Bazley, P. (2008). Qualitative Data Analysis with NVivo. London: Sage Publications..
Churchill G. e Brown T. (2004) Basic Marketing Research, Fifth Edition, Thomson South-Western
Flick, U. (Ed.). (2014). The Sage Handbook of Qualitative Data Analysis. Thousand Oaks, California: Sage Publications. Sage Publications.
Fortin, M. (2009). Fundamentos e etapas do processo de investigação. Loures: Lusodidacta
Guerra, I. (2006). Pesquisa Qualitativa e Análise de Conteúdo. Sentidos e Formas de Uso. Estoril: Principia.
Malhotra; N. et al., (2005) Introdução à Pesquisa de Marketing, Prentice Hall,
Marconi, M. A., & Lakatos, E. M. (1999). Técnicas de Pesquisa. São Paulo: Atlas.
Mason, J. (2002). Qualitative Researching. London: Sage Publications.
McDaniel, C. e Gates, R. (2004) Pesquisa de Marketing, Pioneira Thomson Learning
Yin, R. K. (2011). Qualitative Research from Start to Finish. New York: The Guilford Press.