Curricular Unit:			Code:
Corporate strategy			865ESEM
Year:	Level:	Course:	Credits:
3	Undergraduate	Business Sciences	6 ects
Learning Period:		Language of Instruction:	Total Hours:
		Portuguese/English	78
Learning Outcomes of the Curricular Unit:
Students must acquire competences in order to make strategic management decisions.
Syllabus:
1. Strategic planning processo. 2. Strategic analisys tools. 3. Stakeholders management. 4. Sustainable development. 5. Competitiviness on the services sector. 6. Project management.
Demonstration of the Syllabus Coherence with the Curricular Unit's Objectives:
Fundamental concepts, models and tools are presented, ir order to support managerial strategic decisions.
Teaching Methodologies (Including Evaluation):
Expositive and practical methodologies, using case studies and assignments.Continous evaluation.
Demonstration of the Coherence between the Teaching Methodologies and the Learning Outcomes:
The most important is to make sure that the students are able to put into practice the knowledge, transfering them to a organizational environment, which is consistent with the practical methodology used.
Reading:
Serra, F.; Ferreira, M.; Torres, M. e Torres, A. "Gestão Estratégica Conceitos e Prática", Ed. Lidel, 2010 Santo, A. "Gestão Estratégica, Conceitos, Modelos e Instrumentos", Escolar Editora, 2008 Johnson, G. and Scholes, K. "Exploring Corporate Strategy, Fifth Ed., Prentice Hall, 1999