Curricular Unit:Code:
Multimedia Communication1111CMUL
1UndergraduateCommunication Sciences6 ects
Learning Period:Language of Instruction:Total Hours:
Winter SemesterPortuguese/English78
Learning Outcomes of the Curricular Unit:
Knowledge and ability to understand advanced theoretical texts about the paradigm shift in communication, as well as multimedia applications and platforms; acquisition of skills in image, sound and video editing; application of knowledge related to multimedia editing tools through the realization of a multimedia project; ability to collect, select and interpret relevant information in the area of multimedia communication; competence to analyze relevant social scientific and ethical aspects in the area of knowledge and information society; skills in communication, enabling the student to express ideas, identify problems and propose solutions; independent research skills enabling self-learning and autonomy in the pursuit of knowledge.
1. Concepts of definitions of Multimedia Communication
1.1. Historical background of Multimedia Communication
1.1.1. Dialogues between art and technology
1.2. Characterization of multimedia: integration, interactivity, hypermedia, immersion, narrativity
1.3. Theoretical foundations of multimedia platforms and interfaces: context and analysis of examples
2. Tools for multimedia production
2.1. General presentation of features and characteristics of applications for editing text, image, sound, and video
2.1.1. Sound editing for multimedia projects
2.1.2. Image: definitions, characteristics and processes of editing
2.1.3. Moving Image: from stop-motion to Video
3. Multimedia Communication Projec
3.1. Methodologies for Working in Multimedia
3.1.1. Planning and pre-production
3.1.2. Scanning, capturing, editing and assembling
3.1.3. Testing and Publishing
3.2. Interactive multimedia timeline: using text, image, sound and video using the Knightlab platform
Demonstration of the Syllabus Coherence with the Curricular Unit's Objectives:
In order to ensure knowledge and ability to understand advanced theoretical texts about the paradigm shift in communication, as well as multimedia applications and platforms, the first part of the syllabus focuses on the study of concepts of multimedia communication (integration, interactivity, hypermedia, immersion and narrativity, as well as analysis of examples). With respect to the acquisition of skills in image, sound and video editing, the second part of the syllabus introduces, in a practical way, concepts and techniques for editing sound, image, and moving image. Finally, to ensure that the student is able to collect and interpret relevant information in the area of multimedia communication, applying it, in a consistent manner, on projects involving communication and the expression of ideas in the new medium, the third point of the program addresses in a practical way the methodologies for working in multimedia.
Teaching Methodologies (Including Evaluation):
The theoretical lessons are lectures for the teacher to present the main topics, thus presenting and discussing selected texts in the fieldscientific. Practical classes are aimed at projects of multimedia communication by integrating image, audio and video into a coherent interactive timeline. The evaluation is done through an individual presentation of a selected interactive multimedia work (20%), one theoretical written test (40%), and a practical work creating an interactive multimedia timeline using text (maximum of 2 students), sound, image and video (40%).
Demonstration of the Coherence between the Teaching Methodologies and the Learning Outcomes:
The presentation of a multimedia interactive work and the theoretical test aim to ensure that the student has read and understood the texts presented and discussed in the theoretical classes. The project - an interactive multimedia timeline - seeks to identify whether the student is able to apply the working practices highlighted in the practical lessons, using and applying the technical skills.
ASCENSÃO, A. T.; BABO, M. A. & TORRES, R. (2014). O hipertexto na cultura contemporânea. Cibertextualidades, 6, pp. 121-138. (b-on)
ENGLAND, E. & FINNEY, A. (2002). Managing multimedia. Addison Wesley. (BFP 004.03/ENG/47143)
CALDAS, C. H. S. (2018). Interactive Music Video. (online)
CALDAS, C. H. S. (2020). Os processos de remediação e hibridização nos videoclipes interativos. XXIX Encontro Anual da Compós. (b-on)
LI, Z.-N. (2004). Fundamentals of multimedia. Pearson. (BFP 004.03/LIZ/23531)
KNIGHT LAB. (2021). Timeline. Northwestern University. (online)
PACKER, R. & JORDAN, K. (2002). Multimedia: From Wagner to Virtual Reality. W. W. Norton & Company. (Canvas)
RIBEIRO, N. (2012). Multimédia e Tecnologias Interactivas. Lisboa, FCA. (BFP 004.03/RIB/81883)
TORRES, R. & PETRY, L. C., orgs. (2017). Cibertextualidades, 8. Videojogos. Porto, Edições UFP. (b-on)
ZAGALO, N., org. (2020). Multimédia, novos média e média digitais. Aveiro, UA Editora. (b-on)
Lecturer (* Responsible):
Rui Torres (